Samsung's Galaxy Marketing Strategy

The spirit of Samsung Galaxy advertising: "We sell iPhones without the Apple logo, while adding / keeping features you love! We sell better iPhones!" A good short-term marketing strategy, but it's definitely not born from a place of passion or a grander vision like the iPhone (or the iPhone's predecessors, the iPod and the Mac).

Samsung's Galaxy marketing strategy in one image.

Samsung's Galaxy marketing strategy in one image.

I'm sure Samsung has its share of passionate designers, but I assume their marketing department is entirely cynical business people who outsource to any design firm that will make their Galaxy ads look like iPhone ads. Compare the latest Galaxy Note 9 web page with any iPhone web page, or look at their latest video ads, which take place in an Apple store.

(I'm not saying Samsung doesn't sell decent hardware, although I have many bones to pick with their software).

Comparison screen grabs (taken from the official product web pages of both the Samsung Galaxy S9 and the Apple iPhone X)

CGPGrey Audition Video

My audition animation video for Youtuber CGPGrey's call for an illustrator / animator. The application called for the creation of a video in Grey's style using audio provided by Grey himself. 

From the application posting on 

"If you are interested in working with the CGPGrey channel a full job description can be found here. To be eligible your application must include:
  1. A private dropbox link to a 4k60FPS version of the animated script above. Videos that are publicly posted on YouTube are disqualified. 
    • The animation will contain zero stock images and zero screen grabs from the CGPGrey YouTube channel. All assets will be original.
  2. A ZIP file of the original assets created to make the animation. 
  3. A declaration that you are of legal age to do freelance work. 
  4. No personal information about you other than the city where you live. If you have a portfolio of other work that you want to share, that can be included.
Applications will begin to be evaluated on Friday May 13th."

I used Adobe Premiere Pro CC 2015 to edit the video together, although looking back Keynote might've worked equally well. I've since received an email from Grey's personal assistant telling me that another candidate was chosen.


EDIT June 9, 2019: Alternote seems to have been abandoned by its developers for at least 2 years now.

I downloaded Alternote today. As the name suggests, it's an alternate interface for Evernote on Mac (and eventually iOS). It makes the interface a bit more like for Mac but with added functionality.



  • Performance is good (when it’s not crashing), though I have a library that's less than 1000 notes and with a fair amount of images.

  • More useful shortcuts than either Evernote or Notes. Particularly useful is Alternote's version of "Jump to…," where it matches for all types of data instead of just Notebooks (and does so quickly in my case).

  • Alternote’s interface is just about 100% what Evernote’s should be, especially on Mac (and probably even with newer versions of Windows at this point).

  • Importantly, it omits or hides the many "features" Evernote has added to their desktop application over the years.

Not Good:

  • It crashes somewhat frequently. It hasn’t crashed for me in the middle of typing or modifying a note, but it’s still disconcerting. As a *guess,* I think it has to do with synchronization after inserting a series of images.

A few nit-picks: 

  • Images can't be pasted into Alternote form the clipboard, where they can in Evernote.

  • I can't seem to drag in more than one image at a time.

  • Alternote doesn't fit previously imported images to window width, so I have to horizontally scroll in places with large images (where before I took for granted Evernote would scale them). Interestingly, it *does* scale images that were imported using Alternote according to window size.

  • It doesn't have a standard help menu. As in, I can't use the help menu to search for menu items. I have a workaround using an Alfred Workflow, but using the help search as a sort of Spotlight for menu items is pretty much ingrained in me on Mac.

  • There doesn't seem to be a way to change the default font.

  • There doesn't seem to be a way to open multiple windows. For example, with Evernote, I liked having my main window open for whatever I was working on and a separate window with my Ideas note open for fast capture of thoughts.

Other notes:

  • Formatting in general is less accessible. I don't mind this, as I'll take hidden (menubar or shortcut) functionality over buttons all over my interface, but I can see how this could be a major negative for some users.


It's clean, and it's generally nice to use. What's good is great, and what's not is tolerable.* I give a lot of credit to the developer so far for undertaking what seems like an ambitious project and doing an exceptional job, especially on the interface. It seems like it's being actively developed, so I'm hopeful that what issues exist will be worked out over time.

*Tolerable is a good one-word description of my thoughts about Evernote's interface.

Mac Photos Editing

Mac has surprisingly deep editing features for an app that feels lightweight. (even if you have to click that "Add" button to get to some of them)


Editing options are initially limited (see above in the "before" shot). Clicking the Add button reveals new editing options; in this case, Vignette and White Balance. Other available options include HistogramSharpenDefinitionNoise ReductionLevels, and an option to save the current Adjustments palette as the default one (see the "after" shot below).

Screenshot 2015-06-06 10.49.02.png

Printed Materials

Flyers, menus, business cards, and a resumé. All graphics created by me. For the John Spott business card, I used the program Mercury to model a custom molecule of a client's lab for use in the design.

Photographic samples forthcoming.

Icon Design

Icon Design. Mix of original designs, redesigns, and recreations. I convert my icons to ICNS with the command line for actual use.

Assorted Work

Untitled Runner Prototype

Alpha gameplay footage for an untitled runner game I was working around this time last year (Sept 2013). Game inspired by the accompanying music. Platform drawing was spot on at one point, but that build got lost when I transitioned to Stencyl 3.0. A small part of this game’s code lives on in my completed game Floppy Bit.


No Quarters Necessary Art Show

Three pieces made for a local art show, as part of a greater downtown event known as Scranton First Friday. The show's theme was retro video games. 



A collaborative game project with dbk2. Based on his self-made web animation of the same name, the game was meant to explore human interactions and relationships via the internet. I provided graphics, animation, game design, and some programming. The project is on-hold indefinitely.


Will You Be My Programmer?


Another collaboration with dbk2. The above is mainly the result of graphical brainstorming between he and myself centered around making a game meant to teach fundamental programming concepts to an adolescent audience. The project was originally meant to serve as his master's thesis, but has since been shelved.